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Showing posts with the label Film making

Video content from an iPhone

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On Sunday I was asked to film at a store in Romsey. As part of their social engagement, Waitrose operate a charitable initiative called 'Community Matters' where customers vote on the distribution of a monthly budget to local charities.  Steve Corbett explains: The Romsey and District Beekeeping Association were one of the beneficiaries a few months ago. The donation from Waitrose has allowed them to fulfill some of their educational objectives.  John Hanks explains:  Film production on the iPhone must be kept simple if you are going to get full benefit from it. I shot, edited and uploaded both of these films with VeriCorder 's 1stVideo app. What delights me is that this can be done in around 15mins per story. The implication is that instead of having one video, you can now have a channel. A single video on a website can be useful. But, a channel is what will regularly bring people back to the site. And that is surely the main objective of a website, to build an...

Netflix, The Power Law and The Long Tail. What could they mean to film makers?

Netflix is the video rental outfit with shelves that cost them next to nothing. Unlike Blockbusters they don't have quite the same need for performance from each of the titles they offer. In other words, they can gain good financial return deeper down the long tail of audience interest from titles that rent only so often. The result is that they're always likely to have the films you want to see. The only problem they have is that there might not be enough films to fill that long tail because film makers chase the traditional routes to distribution. But it's a shortage of multiplex theatres which limits the distribution deals. Each screen has to perform in exactly the same way that Netflix's shelves don't. And the result fot the independent film maker is that it's extremely hard to get a theatrical ditribution deal. And because of that it's extremely hard to get funding and so the hole Indie scene is a bugger in which to make a living. Now the Netflix m...

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