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Showing posts from January, 2009

Netflix, The Power Law and The Long Tail. What could they mean to film makers?

Netflix is the video rental outfit with shelves that cost them next to nothing. Unlike Blockbusters they don't have quite the same need for performance from each of the titles they offer. In other words, they can gain good financial return deeper down the long tail of audience interest from titles that rent only so often. The result is that they're always likely to have the films you want to see. The only problem they have is that there might not be enough films to fill that long tail because film makers chase the traditional routes to distribution. But it's a shortage of multiplex theatres which limits the distribution deals. Each screen has to perform in exactly the same way that Netflix's shelves don't. And the result fot the independent film maker is that it's extremely hard to get a theatrical ditribution deal. And because of that it's extremely hard to get funding and so the hole Indie scene is a bugger in which to make a living. Now the Netflix m

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