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Video equipment is cheap, and access to eyeballs has never been easier. But getting a sustainable return on the effort and cost of creating content is one big problem that has been killing traditional publishers. So, who is making free content that people will pay for, how do you actually monetise that content, and how do you create free content that people will pay you to make? This three part article looks at these questions. Part 1 - Who is making paying content for free? Part 2 - How do you monetise free content? Part 3 - 8 things you need to know to create free content that people pay you to make! Without a story, a film is just a collection of disparate shots. And no matter how pretty, they are just some shots. But to attract a following, a channel's films must make some sort of point. So it’s worth understanding something about the nature of story itself. Here we are then, at the third and final article in this series. There is a lot of advice around to do with ma...

Video equipment is cheap, and access to eyeballs has never been easier. But getting a sustainable return on the effort and cost of creating content is one big problem that has been killing traditional publishers. So, who is making free content that people will pay for, how do you actually monetise that content, and how do you create free content that people will pay you to make? This three part article looks at these questions. Part 1 - Who is making paying content for free? Part 2 - How do you monetise free content? Part 3 - 8 things you need to know to create free content that people pay you to make! Video is an engaging storytelling medium, and it’s extremely popular. But doing it well and often requires resources. But these can be expensive, particularly when making long-form content. So, how exactly do you go about acquiring the funding to continue making these films in a sustainable way? Generally speaking, channels and not individual films are what gain audience loyal...

Video equipment is cheap, and access to eyeballs has never been easier. But getting a sustainable return on the effort and cost of creating content is one big problem that has been killing traditional publishers. So, who is making free content that people will pay for, how do you actually monetise that content, and how do you create free content that people will pay you to make? This three part article looks at these questions. Part 1 - Who is making paying content for free? Part 2 - How do you monetise free content? Part 3 - 8 things you need to know to create free content that people pay you to make! A while ago, video was mainly the domain of the pro. And getting seen by a wide audience was next to impossible for amateurs. But now, traditional gatekeepers are losing their grip as prices for kit plummet. So, who is making free content that actually earns cash repeatably and reliably? A new wave of documentary is being made sustainable by social funding and free dis...